Embrace an idea

‘Find something you know a lot about because that gets you really fired up,’ says Shaan Pruden, a senior director at Apple who oversees the company’s relationships with app developers. A great starting point is to think about what irks you. Robyn Exton founded the lesbian dating app Her after her experiences with terrible dating sites. ‘They were all built for men – it was about who was the closest at that moment,’ she says. ‘Many would have profiles asking for a threesome or trying to “convert” you, and it was really frustrating.’

TRY IT

Need inspiration or want to nd out whether someone’s already done it? Check out Ideaswatch.com – it’s a forum for sharing ideas and even nding business partners.

Don’t sweat the skills you lack