INDULGE YOUR PASSION

A Story of Diligent Focus

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“Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on” — Hillary Clinton.

Beauty Launchpad India’s Kaushik Karmakar gets talking to the spirited and highly focused Sukirti Patnaik on how she jumped two professions to make a success of her salon business. The Indulge chain of salons that she started in a virgin territory like Bhubneshawar, more than a decade back has set benchmarks for the state of Odisha, in fact, it is counted amongst the leading salon chains in India.

As a seasoned beauty professional, you have come a long way in this Industry. What brought you into the beauty space and how did you prepare for this profession?

I am an Electronics Engineer and an IT professional, but my passion was always in Beauty, Health and Wellness. My husband encouraged me to start a career in the beauty industry. I always believed in knowledge as the foundation of a job and a successful career. While working in the IT industry, I completed various technical courses in London and Europe, over a period of two years. I also spent considerable amount of time travelling in India, surveying the market, shortlisting vendors, connecting with potential candidates, setting up training centre, etc. All my trainings and initial work helped me setup my salon and make connections with the beauty industry.

Have you undertaken any personal training and certifications in the beauty industry?