100 Years of Mazda

AS JAPAN’S MOST INNOVATIVE AND TENACIOUS CAR MAKER NOTCHES UP A CENTURY, WE LOOK BACK AT THE KEY MOMENTS AND CARS THAT SHAPED THE BRAND

- ASH WESTERMAN

JUJIRO MATSUDA’S lightbulb moment, it must be acknowledged, took a while to arrive.

The man who apprenticed as a foundry steel worker from age 14, and who would go on to be the founder of the Mazda car company, was 31 when his nimble mind conjured a pump specifically designed for chemicals. The ‘Matsuda-type pump’ would be the basis for his first company.

Understanding the backstory of Mazda’s founder is pivotal to understanding the brand. It’s an unconventional path scattered with hallmarks and personality traits that would define the ‘dare to be different’ ethos which continues to permeate the company, even a century from its beginning.

Matsuda would later go on to establish a weapons manufacturing business, cracking the big time with a deal to supply Japanese, and later Russian military forces.