SPORT & STREET COLLEZIONI - Collezioni Sport&Street; 79

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Spring/Summer 2016: it is always, without fail, about denim. Therefore, we interpreted this age-old fabric in its infinite expressions. And we found it new, surprising. As when, for example as illustrated in the ’In praise of contradiction’ feature about denim on the international catwalks, denim wears emblems and shapes suitable to suggest childhood, playfulness, the evil hidden in the heart of innocence as the case of the fashion shows by Ashish, I'm Isola Marras, Alexander McQueen, Holly Fulton. Or, as when it becomes rational and deconstructionist, brainy and postmodern, as in the case of Ports 1961, Kenzo, Chloé, Vector, Marques’ Almeida. Needless to say, the catwalks leave the field to the true know-how of the streetwear giants and of the avant-garde labels, born from rigorous field-testing with end customers. If G-Star RAW decorates the very low waist women’s jeans with dripping effects, Mastercraft Union works on loose fits, washes, tears. Teen jeanswear by Otho, easy-going and urban denim for the men’s trunks by Paura. And if the neutrality of denim as adolescent uniform can become a language, so can also its adoption as one of its great mythical universes of affinity. As illustrated in the ‘The horse whisperer’ photo shoot, dedicated to the eternal appeal of the cowboy of American movies.

HIGHLIGHTS
DENIM SPECIAL URBAN WOMENSWEAR STYLE NEW NORMAL CODES THE BEST GLOBAL DIRECTIONAL RETAILERS