WE LOOK AT PEOPLE'S FEET AND THEIR SPORTS LIFESTYLE

JD Sports has landed in Manila—with deep respect for local culture and a commitment to elevate the retail experience.

- By MELODY SAMANIEGO

Hilton Seskin, chairman of JD Sports Asia Pacific, personally heralded the brand's arrival to the Philippines, sharing not just what JD is but what it means—it's not just about shoes or sportswear; it's about creating an environment that listens to its customers, understands community rhythms, and celebrates identity.

"What we discovered with the Philippines is, we believe, the closest to the culture of what JD is all about," said Seskin.

"We walk among the consumers. You have to go through the JD experience to understand," says Hilton Seskin.

"It took us three years to find the right partner to deliver that vision—and that's what we found in SSI."