Leveling up, scaling up

GO NEGOSYO PILIPINAS

- JOEY CONCEPCION

This weekend, we will once again put the spotlight on digital technology and the part it plays in growing the Philippine MSME sector. The Online Selling Summit at the Ayala Malls Manila Bay in Parañaque City this Sept. 13 is the continuing iteration of our efforts to encourage our small entrepreneurs to use digital technology, adapting as the technology and the business landscape evolve.

Go Negosyo started this initiative even before the COVID-19 pandemic which, as you will recall, upended the way we lived and how we do business. We held the SIGN UP! Summit back in 2019 as part of our work with the Angat Lahat sa Digital Alliance, a group of digital platforms working within different industries and promoting digitalization among MSMEs.

To say that the idea of connecting MSMEs with digital technology was prescient is an understatement, considering how, a few months after we held the SIGN UP! Summit, COVID-19 happened and the pandemic lockdowns accelerated things faster than we imagined. And now with the endless possibilities of artificial intelligence (AI), we really have to move at a faster clip.

The adoption of fintech and the use of social media have become so pervasive that it has moved us to reach as many MSMEs as we can with the Online Selling Summit. Here, we will have informative panel discussions, one-on-one business mentoring, booths where attendees can connect with online growth partners and learn from fellow entrepreneurs how best to use digital technology to grow their businesses.