International outlook as CEO sweeps in for tourism summit

New VisitScotland Chief Executive makes Ayrshire first stop

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Ayrshire & Arran was chosen as the first destination as VisitScotland’s new Chief Executive, Vicki Miller, engages in a series of tourism industry meetings around Scotland.

The two-day schedule gave The National Tourism Organisation's CEO the opportunity to hear directly from businesses and partners, listen to their current challenges and discuss ways to increase visitor numbers and spend.

Scotland continues to perform strongly in attracting international visitors and VisitScotland's Chief Executive was keen to emphasise to businesses that Ayrshire and Arran is well placed to increase the number of overseas visits, through marketing and travel trade activity.

Working with both VisitArran for island businesses and Ayrshire Chamber of Commerce, who will now be taking a more central role in tourism and events for Ayrshire, VisitScotland is looking at a programme of business support, to grow the value of the visitor economy in the region.