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Debenhams chief could receive £150m if he turns around sales

The Guardian

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November 28, 2025

The boss of Boohoo and Debenhams could collect almost £150m in shares if he significantly boosts the value of the struggling fashion group, which is battling to turn around sliding sales.

- Sarah Butler

Debenhams Group said yesterday that Dan Finley, the chief executive, is in line to receive £148m in stock in five years' time, as part of an incentive scheme for top bosses worth more than £200m.

The scheme emerged as Debenhams Group said sales slumped 23% to £297m in the six months to 31 August, dragged down by a 41% dive in sales at its "youth brands", which include Boohoo and Pretty Little Thing. Sales at its Karen Millen brand fell by 31%.

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