How modern travellers are finding bliss in missing out

THE allure of world-famous destinations is gradually fading as thoughtful travel frameworks gain traction among contemporary explorers.

- ZAMANDOSI CELE

In an era marked by the phenomenon of “the joy of missing out”, or JOMO, a significant shift in travel philosophy is emerging.

No longer do tourists clamber for the perfect selfie in front of the Eiffel Tower or jostle for prime viewing spots at Santorini's idyllic sunsets.

A revealing 2025 survey has shown that over 75% of travellers are voicing genuine concerns about overtourism, signalling a broader call for the industry to evolve.

According to an analysis by McKinsey & Company, an astonishing 80% of tourists flock to a mere 10% of the world’s iconic attractions.

This staggering statistic not only illustrates the challenge of overcrowding but also suggests a detrimental impact on both travel experiences and the sustainability of local ecosystems and communities.

Travel experts, including Antoinette Turner, general manager of Flight Centre South Africa, have observed a paradigm shift in customer mindsets.

She notes that travellers now seek opportunities for deeper, more meaningful engagements rather than superficial checklists of destinations.

“Today's travellers are increasingly moving away from merely ticking destinations off a list - they crave immersive experiences that resonate on an emotional level,” says Turner.

“The rise of JOMO places emphasises enjoying fewer activities with greater significance.”

Here are some insights on the emerging travel trend, according to the expert: