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Chanel à la mer: fashion house goes back to its boardwalk roots
Evening Standard
|March 05, 2024
IT FELT poignant for Virginie Viard, artistic director of Chanel since 2019 following Karl Lagerfeld's death, to look back to the origins of the house at a time when its provenance is front and centre of a cultural evaluation the V&A's blockbuster exhibition will close on Sunday, while Juliette Binoche is currently portraying Coco Chanel on the AppleTV+ show The New Look.
More than a hundred years since it was founded, Chanel is one of the world's best-known brands. Its financial results remain in rude health; in 2022 the company reported revenues of $17.2 billion, up 17 per cent on the previous year.
This is in spite of, or perhaps because of, its steady increase in prices. Amy Odell recently reported in her Back Row newsletter that a medium classic flap bag has increased 104 per cent since 2019 to around an eye-watering $11,850.
Cette histoire est tirée de l'édition March 05, 2024 de Evening Standard.
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