Govt urged to improve crisis messaging

Effective communication is essential for strengthening public awareness and preparedness during a crisis, said Assoc Prof Alongkorn Parivudhiphongs, Deputy Dean of the Faculty of Communication Arts at Chulalongkorn University, following the earthquake on March 28.

- APINYA WIPATAYOTIN

Speaking at Knowledge Forum: After the Quake, co-hosted by the Communication Arts faculty and the Bangkok Post yesterday, Assoc Prof Alongkorn emphasised that the Thai government has consistently fallen short in its crisis communication efforts, a failure that often leads to public panic and confusion.

He pointed to the recent earthquake that originated in Mandalay in Myanmar, which was felt in 57 provinces in Thailand and caused damage to hundreds of high-rise buildings, mainly in Bangkok and Chiang Mai, as a key example of the consequences of poor communication.