Act rejig to benefit small booze producers

The easing of restrictions on alcohol advertising would create greater opportunities for small alcohol producers, according to the Thai Alcohol Beverage Business Association (Tabba).

- KUAKUL MORNKUM

Currently, Article 32 of the Alcoholic Beverage Control Act (2008) places strict limitations on how alcohol can be marketed.

The law prohibits any direct or indirect advertising or display of the name or trademark of any alcoholic beverage or demonstrating the qualities or encouraging consumption.

Manufacturers can only provide information or educational content without showcasing any illustrations of such an alcoholic beverage or its package unless displaying a specific symbol as outlined in a ministerial regulation.

On March 19, the House of Representatives accepted the proposal from Chanin Rungtanakiat, a Pheu Thai MP and deputy chairman of the House committee overseeing the bill.