Plataformas clave para la omnicanalidad

La omnicanalidad se alza como un término del hoy y se ve impulsada a través del uso de plataformas del mercado. 

- Victor Rivera

The omnichannel concept became popular over the years within the industry and as a result of the digitization of commerce, a direct consequence of the pandemic. Prior to this, the digital world and physical commerce were conceived as two completely isolated channels, the strategies had to be necessarily different because they did not belong to the same league.

The truth is that, at the beginning of 2023, it is essential for brands to connect with local customers to increase offline sales through digital ads. Hence the  importance of a solid omnichannel strategy.

For a while it was enough to discover that, for consumers, the paradigm shift has caused them to consider all channels as part of a whole. Now, who considers buying a video camera, can go to the store and ask at the counter, but if you are not convinced, you can always google until you find the best offer or you can wait for advertisers to do their thing.