"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"

SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul

- Tarannum Manjul

What key factors are driving India’s growing coffee culture, especially among young consumers?

Tata Consumer’s branded coffee business in India has been on a strong growth trajectory - growing at an annualised growth rate of 31 per cent over the last three years and recording a three-fold expansion in size in four years, albeit on a small base. We have progressively strengthened our product portfolio to cater to multiple consumption occasions and regional preferences.

Like for example, we expanded our coffee portfolio with filter coffee decoction in a convenient format with unique blends in three region-specific flavours. We also recently launched a ready to drink cold brew coffee variant to cater to the cold coffee enthusiasts. We have accelerated the pace of innovation, with differentiated blends and impactful marketing campaigns. In India, the coffee market is experiencing significant growth, fuelled by evolving consumer preferences.