Entertainment
BW Businessworld
NETSUITE'S INDIA RESET
AI-led automation, local data centres and SME- focused simplification are reshaping NetSuite's strategy for one of its most complex growth markets
3 min |
November 15, 2025
BW Businessworld
CMO AS THE CHIEF GROWTH ARCHITECT
For Gunjit Jain, Executive Vice President - Marketing at Colgate-Palmolive India, marketing is not a balancing act between long-term brand equity and short-term ROI, it’s a matter of strategic clarity.
1 min |
November 15, 2025
BW Businessworld
CHAMPIONING THE POWER OF EMOTION
In a world dominated by data, algorithms, and analytics, seasoned marketer Ajay Dang believes the true art of marketing lies not in numbers but in narratives.
1 min |
November 15, 2025
BW Businessworld
BUILDING A FITTER INDIA
A movement redefining leadership, where fitness, emotional steadiness and inner discipline are emerging as core markers of decision-making across India's leading sectors
3 min |
November 15, 2025
BW Businessworld
Balancing Risk, Relevance & Responsibility
Industry leaders discuss how bold ideas, calculated risks and audience relevance are shaping modern marketing strategies and driving brand engagement
2 min |
November 15, 2025
BW Businessworld
THE OMNICHANNEL EVANGELIST
For Zoher Kapuswala, Marketing Head - Indian Subcontinent at Ferrero India, the modern marketer's world is both complex and exhilarating.
1 min |
November 15, 2025
BW Businessworld
DRIVING PERSONALISATION, TRUST, INNOVATION
In an age where attention spans are shrinking and choices are multiplying, Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, believes meaningful engagement begins with understanding.
1 min |
November 15, 2025
BW Businessworld
HUMAN HEART OF ARTIFICIAL INTELLIGENCE
Marketing campaigns walk a tightrope between impact and controversy, but few CMOs face the test Arjun Bhatia encountered two years ago.
1 min |
November 15, 2025
BW Businessworld
AUTHENTICITY IN AUTOMATION
In the cacophony of voices either evangelising or de-monising artificial intelligence, Aniruddha Haldar cuts through with refreshing clarity.
1 min |
November 15, 2025
BW Businessworld
INDIA'S HEALTH-DRIVEN BUSINESS LEADERS
The inaugural Right Shift Fittest 40 above 40 Awards, in partnership with BW Businessworld, recognised leaders who exemplify the balance between success, fitness and holistic wellbeing Team BW
2 min |
November 15, 2025
BW Businessworld
THE MARKETING VANGUARD
The 2025 BW Top 100 Marketers list captures how marketing now drives business strategy, with FMCG, auto and tech leading, wellness rising, and women taking a significantly larger share of leadership
1 min |
November 15, 2025
BW Businessworld
THE DATA PRAGMATIST
At a time where marketers are drowning in analytics dashboards and consumer insights, K Ganapathy Subramaniam, CMO, LT Foods, is calling for a timeout. “I hope the myth that we need more data today about our consumers will die immediately,” he says with conviction.
1 min |
November 15, 2025
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 min |
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 min |
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 min |
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 min |
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min |
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 min |
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 min |
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 min |
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 min |
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 min |
November 01, 2025
BW Businessworld
RISE OF PRIVATE WEALTH MANAGEMENT
India's wealth management industry has expanded manifold in a decade, with portfolio managers, advisers, and analysts growing sharply, attracting more investors
3 min |
November 01, 2025
BW Businessworld
THE NEW LUXURY PLAYBOOK
India's luxury housing has evolved from prime locations to lifestyle-driven, tech-enabled, sustainable spaces attracting new wealth, global brands, and investors
3 min |
November 01, 2025
BW Businessworld
CLEAN ROADS, CONTAMINATED GROUNDS: The Unseen Threat of Lithium Waste
ONE OF DELHI'S MOST notable policy initiatives to address its pollution problem is the End-of-Life (ELV) vehicle ban, which targets gasoline and diesel vehicles older than 15 and 10 years, respectively.
4 min |
November 01, 2025
BW Businessworld
Jets Go Mainstream
PRIVATE luxury jets in India are quietly entering their moment.
1 min |
November 01, 2025
BW Businessworld
RECIPES YOU WILL RELISH
Food Article
3 min |
November 01, 2025
BW Businessworld
A Curtsy to the Sophisticated, Identity-Conscious Indian Consumer
SO HERE WE ARE AGAIN - bang in the midst of India's festive season - where brands collectively lose their minds and their marketing budgets in a glorious, glittering spectacle of one-upmanship. Gone are the days when slapping on a celebrity's face on a discount banner qualified as strategy. This year’s campaigns indeed show that consumers have evolved, and so have their choices.
1 min |
November 01, 2025
BW Businessworld
THE POSTCARD HOTEL
WEAT THE POSTCARD HOTEL see luxury not as an excess, but as liberation — a deliberate reimagining of what intimacy, time and place can mean in modern life.
1 min |
November 01, 2025
BW Businessworld
Luxury and Exclusivity
A LARGE HOUSE WITH A LOVELY garden in an up-market neighbourhood, a top-end car with leather seat-covers and a highquality music system, a singlemalt with caviar, Jimmy Choo footwear: these may connote luxury to many. In each case, there are substitutes which provide practically the same utilitarian function at far less cost.
2 min |