Eating With A Conscious

Maintaining ecological balance has become important with almost everyone today. This is also affecting eating habits of individuals. Protecting ecological balance is an issue in which everyone has become involved. One way of achieving this, according to some, is to consume organic food. It may be mentioned that organic food profile rose in the early 2000s, as consumers began to see connection between diet, health and environment. As shoppers today turn to clean labels and demand transparency in the foods they eat and the beverages they drink, organic food seems to be poised for growth. Ashok Malkani views the scene of organic food and finds that the growth isn’t expected to slowdown. A recent TechSci Research report estimates the global organic food market is projected to increase at a compound annual growth rate of more than 14% between 2016 and 2021.

- Ashok Malkani

More and more people are now laying stress on healthy food. The consumers are now eating with a conscious. The trend for following a strict dietary regimen is now, with the coronavirus scare, becoming popular with people of all ages.

Preety Arora, Head - Business Strategy, Amatra Hotels & Resorts, says, “The tragedy of novel coronavirus (COVID-19) has somewhat impacted the travel and hospitality industry in India in terms of travelers from Southeast Asia and the middle east. There are many business travelers from China and other Southeast Asian countries who go out on weekend trips from Delhi NCR to hills and other tourist leisure destinations but recently we have witnessed a fall in queries from such foreign nationals. However, it is a very small percentage of travelers and we do not foresee any major impact in the medium to long term. At Amatra we always maintain high levels of hygiene and are currently coordinating with government agencies to follow all the necessary precautions. We are also advising all travelers to follow the protocols laid out by the health ministry to ensure everyone's safety.”

While COVID-19 may have affected the travel plans of several people it has added to the awareness of people to have a proper diet. At the 2019 Academy of Nutrition and Dietics Food and Nutrition Conference it was pointed out that plant-base eating was a trend that is going to grow. A flexitarian eating style which allows anyone and everyone to add more produce and other plant nutrients to their day, according to the Conference, was the main driver.

Yes, people are now not only paying attention to what they consume but they are eating with a conscious.