Passez à l'illimité avec Magzter GOLD

Passez à l'illimité avec Magzter GOLD

Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement

$149.99
 
$74.99/Année

Essayer OR - Gratuit

The Green Fist

Businessworld

|

December 8, 2018

The farmer will be on centre stage in 2019, as promises shower on the largest vote bank, but what is he likely to get in the end?

- Prabodh Krishna

The Green Fist

THE MODI REGIME’S FOCUS from the start had been to reshape the entire farming system in India through an income revolution. The government’s rather larger - than life - vision is to double farmers’ income by 2022. Yet, the years 2017 and 2018 will probably be best remembered for attempts to “use farmers as a tool” to serve political ends. In 2019, a year that will prove decisive for the electorate, what then should the farmer expect – beyond promises that is?

One reason why the farmer becomes a hapless “tool” in the hands of politicians is that most of agrarian India is still rain-fed. As economist and former member of the Planning Commission, Abhijit Sen points out, the Indian farmer still looks to the Rain Gods for a good crop. Worldwide, that was the plight of the farmer in the 1860s when poet Owen Lovejoy penned his tribute to the tiller of the soil. “First of all our gratitude is due, To him whose goodness like the falling dew; descends on all alike, and crowns the year, with the rich fruits you exhibit here,” wrote Owen Lovejoy.

A India Brand Equity Foundation (IBEF) report on the Indian agro-economy and its outlook says the record farm output of recent years have encouraged the government to aim for higher production in 2018-19 too. During the 2017-18 crop year, foodgrain production is estimated to have been a record 284.83 million tonnes. Milk production was estimated at 165.4 million tonnes, while meat production was 7.4 million tonnes. As of September 2018, the total area sown with Kharif crops in India extended to 105.78 million hectares.

The rich fruits

PLUS D'HISTOIRES DE Businessworld

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

Translate

Share

-
+

Change font size