Business
IMPACT
Looking Beyond Sir Martin And The Legacy He Leaves Behind...
WPP agencies and clients in India unlikely to be affected by his exit; some rival agency honchos relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’
3 min |
April 29, 2018
IMPACT
Sir Martin And The Vacant Throne
“The rush of battle is often a potent and lethal addiction, for war is a drug.”- Chris Hedges
3 min |
April 29, 2018
IMPACT
Going Beyond Television
Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space.
3 min |
April 29, 2018
IMPACT
Giving Birth To Instrupad
Brand Strategy Associate, Leo Burnett India & Director, Instrupad
3 min |
April 29, 2018
IMPACT
Republic 2.0: The Digital Way
Arnab Goswami looks to disrupt the digital space; bets big on Digital +TV to fuel Brand Republic’s growth momentum in the year ahead
10+ min |
May 13, 2018
IMPACT
Sameer Singh Is New Ceo Of Groupm South Asia
CVL Srinivas transitions to full-time role of Country Manager, WPP India
2 min |
May 13, 2018
IMPACT
The Emerging World Of Omni Channel Retail
There has been a flurry of news in the recent past about Walmart, Amazon, Flipkart and their intended or actualized investments. The broad current flows unabated and e-tailers gain at the expense of old world brick and mortar. Entire retail segments have been disrupted, as Mumbaikars missing Rhythm house and Strand Book Stall will have doubtlessly noticed.
3 min |
May 13, 2018
IMPACT
You Are As Good As Your Last Work
Chief Creative Officer, The Social Street
2 min |
May 13, 2018
IMPACT
Humanization To Personalization: The HP Way
Strategically shifting its focus to gaming and premium products, Hewlett-Packard India has now strengthened its leadership position across all segments in the PC category. Neelima Burra, Country Marketing Director, HP India talks about how the company is bringing in an emotional connect with the brand philosophy in order to be more relatable to Indian audiences
6 min |
June 17, 2018
IMPACT
Our Focus Is On Giving The Indian Woman Confidence
Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser, South Asia Health says he is happy with the company’s current 50% market-share in the hair removal products category, and the focus is on innovations to bring newer benefits to customers
3 min |
June 17, 2018
IMPACT
‘Walking In Airports Is One Workout That Keeps Me Fit'
For Yashaswini Samat, fitness is all about striking the perfect balance between regular exercise and eating in moderation, without a punishing gym routine or a rigid diet which forbids indulgence. She talks about how even the simple act of walking can help one stay fit and active
2 min |
June 17, 2018
IMPACT
Variety Is The Spice Of Life
Variety Is The Spice Of Life
3 min |
June 17, 2018
IMPACT
TIMES… THEY ARE A-CHANGIN
Despite a year of challenges, MK Anand, CEO & MD, Times Network targets 20% growth, betting big on Digital, Branded Content and the English Cluster
7 min |
June 24, 2018
IMPACT
Why Women Rule Prime-Time @Times Network
Switch channels across the English news genre at 9 pm and what you notice is that all news channels of the Times Network have women leading prime-time.
3 min |
June 24, 2018
IMPACT
THE DAYS OF WORKING IN SILOS ARE OVER
Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi tells Samarpita Banerjee that the repositioning of the Publicis Group has helped the two agencies become better strategic partners to their clients to solve critical business problems.
3 min |
June 24, 2018
IMPACT
Venice Is Like A Fairyland For Adults
Vaishali Verma is a traveller at heart, who appreciates the beauty of the mountains as much as she does the history of a city. She recounts her latest family vacation in Venice, a place that holds a special place in her heart because of its rich history, vibrant culture and immense beauty.
3 min |
June 10, 2018
IMPACT
The Magic Of Esteem
The gloss and veneer of a favourable reputation is a precious thing.
4 min |
June 10, 2018
IMPACT
Did Star Deliver On Expectations?
While numbers from the IPL finals are still awaited, of all the markets the IPL was broadcast in, the South India story is perhaps the most powerful one.
4 min |
June 10, 2018
IMPACT
Masstige Above Prestige
Nirvana may lie in the middle, after all
3 min |
July 01, 2018
IMPACT
‘Don't Stop, Keep Running'
Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes
4 min |
July 01, 2018
IMPACT
It's A Win-Win @ Cannes
Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
5 min |
July 01, 2018
IMPACT
Charting A New Course For BTVI
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
5 min |
April 15, 2018
IMPACT
'Programmatic Is The Fastest Growing Segment In Advertising'
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings
2 min |
April 15, 2018
IMPACT
A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
4 min |
April 15, 2018
IMPACT
'My Game Of Badminton Brings Out The Best In Me'
Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster
3 min |
April 15, 2018
IMPACT
How Skechers Is Picking Up Pace
With the objective of positioning Skechers as an athletic and fashionwear brand, Soumen Das, Senior Marketing Manager, Skechers India, is strategically communicating through product-based campaigns to build awareness and create engagement for the wide range of products in India
5 min |
July 8, 2018
IMPACT
A Clarion Call For Change
For decades, FMCG companies have created value through a marketing model built around scale. But Sanjiv Mehta, Chief Executive Officer and Managing Director, Hindustan Unilever Limited, says the entire business model must be re-invented in today’s digital landscape, with data and technology shaping precision marketing. Delivering the valedictory address at the exchange4media Group’s 9th Indian Digital Marketing Awards in Mumbai last week, Mehta highlighted the need for speed in communication with consumers, while decoding the power of vernacular content and voice.
10 min |
July 8, 2018
IMPACT
‘South Africa Is A Paradise For Carnivores'
Salil Sadanandan believes that travel is important for everyone, irrespective of their role at work. He tells us of two extraordinary experiences – an official trip through five African countries and a special vacation in South Africa where he experienced the FIFA World Cup and relished their game meat
3 min |
July 8, 2018
IMPACT
Challenges Of Digital Publishing Decoded
Prominent names from the digital publishing industry come together to discuss challenges like monetization, personalisation and security
5 min |
July 8, 2018
IMPACT
After The Grand Prix, The Next Goal Is A D&AD Yellow, Says Creative Whizkid Mahesh Ambaliya
It was the 28-year-old’s brilliant idea of combining chalk with soap for the ITC Savlon Healthy Hands Chalk Sticks campaign by Ogilvy that won India its first Grand Prix for Creative Effectiveness at Cannes this year
6 min |