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Asian Photography, the flagship of SAP Media Worldwide Ltd., is the only premier Business to Consumer (B2C) photography magazine in India that caters to the art and science of photography with a persistent emphasis on photographic segment as well as talent. Since its inception 27 years ago, Asian Photography embodies the uniqueness of the Asian spirit and culture both in the professional as well as amateur sector of the growing population of photographic enthusiasts. Bedsides the technical aspects of photography, it also motivates its readers to explore photography as an Art, as a hobby and as a culture. With the most comprehensive content, which has been appreciated by both the enthusiasts and the industry alike. Asian Photography truly represents the Asian Continent and with its Asia Pacific edition from Singapore, it is being distributed in entire Asia-Pacific region. The unrivalled success of the magazine lies in the unstinted patronage and support extended by the global majors like, NIKON, CANON, SONY, FUJIFILMS, EPSON, PANASONIC, OLYMPUS, TAMRON, PHOTOQUIP and other leading photographic players.