食品商業（Marketing & Management in Food Retailing） - October 2015

Dans ce numéro

世界最強のＭＷＣ「コストコ」が北陸に同時2店舗を開設させた。久しぶりに金沢出店を行った平和堂の勢力圏づくり、さらに地場のアルビスの競合店対策を徹底レポートした。優良チェーンとして名高いヤオコーが新しい商勢圏として進行する千葉海浜地区。半径2キロ圏内に3店舗を集中出店。さらに同社の必勝パターンと言われる「川越的場」ＭＤを投入することで、ずば抜けた集客力を発揮しようとする。同社の成否を調査と取材で解説した。
The world's most powerful MWC " Costco " was allowed to open a simultaneous two stores in Hokuriku . Sphere of influence development of Heiwado we make Kanazawa opened for the first time in a long time , even more thorough report conflicts store measures of Alvis local . Chiba seaside district renowned as an excellent chain Yaoko Co., Ltd. to proceed as a new quotient urging area . Radius 2 km to concentrate opened three stores to close . Further referred to the company's winning pattern By turning on the " Kawagoe Matoba " MD, trying to exert a superb ability to attract customers . It was described in investigation and interview the success or failure of the company .