Saturday Earnings Up 50% at Heartland Shops in SG60 Initiative

Heartland businesses that are participating in an SG60 cashback initiative by DBS/POSB have experienced an increase in their earnings on Saturdays by an average of 50 per cent since its inception in July.

- Ian Cheng

The bank's PayLah SG60 initiative was launched on July 12, offering Singaporeans and residents up to $3 in cashback for the first 160,000 people who scan to pay with PayLah every Saturday at more than 22,000 participating heartland shops, wet markets and hawker stalls. The promotion ends on Sept 27.

The bank said on Aug 16 that more than 400,000 people have redeemed some 800,000 cashback rewards since the initiative began.

The increase in earnings on Saturdays among participating merchants in 2025 surpasses the 40 per cent growth in takings through a similar scheme by the bank in 2024.

Wet market stallholders saw the biggest uplift in earnings, with the number of customers paying via PayLah on Saturdays tripling and total spend nearly doubling.