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'Naked' Cheetos and Doritos ditch iconic colours in health push
The Straits Times
|November 18, 2025
A new line (right) of Cheetos and Doritos will not leave anyone’s fingers orange.
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PepsiCo is introducing “naked” versions of its popular snacks that strip out artificial dyes as part of its push to boost healthier options.
The offerings - marketed as “Simply NKD” - do not have any added colours, leaving them a natural pale yellow instead of the bright hues for which the brands are known.
The snacks are designed to taste the same as the original, but with a novel appearance that the company is betting will interest consumers, according to Ms Rachel Ferdinando, chief executive of PepsiCo Foods US.
“It wasn’t based on consumer data or trends,” she said. “No insight would ever suggest removing colour from Doritos or Cheetos because these are fan favourites.”
Esta historia es de la edición November 18, 2025 de The Straits Times.
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