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50 seconds of infamy for influencer and club

The Straits Times

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November 13, 2024

Argentinian football club Deportivo Riestra were branded "shameful" and a "disgrace" after putting an influencer into the starting line-up for their top-flight game on Nov 11 against leaders Velez Sarsfield, before substituting him inside the first minute.

50 seconds of infamy for influencer and club

Ivan Buhajeruk, who is better known as "Spreen" and has more than seven million subscribers on YouTube, has no professional football experience but was named as a striker in the side by coach Cristian Fabbiani.

The 24-year-old was replaced after only 50 seconds during a break in play for a foul.

The Buenos Aires club, who are known for their unconventional marketing strategies, gave Buhajeruk a professional contract and registered him with the Argentine Football Association in February.

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