In a court filing yesterday lawyers acting for Combs said Diageo and its executives had "put their feet on the neck of Mr Combs' brands", choking off production, distribution and sales of Combs Wines and Spirits brands, including Cîroc vodka and the high-end tequila brand DeLeón.
Combs' lawyers are seeking a court order "to provide the equal treatment" they say that Diageo had "contractually promised".
The filing states that Combs Wines and Spirits plans to seek "billions of dollars in damages due to Diageo's neglect and breaches" in a separate lawsuit. "In public, Diageo - a multibillion-dollar, publicly traded spirits company-proclaims itself a leader in diversity and inclusion," the filing, in New York supreme court, began. But that claim was "a lie", Combs' lawyers said, alleging that the company had been "unwilling to treat its Black partners equally - even when explicitly required by contract to do so".
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