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Halo, adieu: Sky Sports drops 'sexist' TikTok for female fans
The Guardian
|November 17, 2025
Sky Sports has ditched its female-targeted TikTok channel, Halo, three days after its launch, following criticism that it was patronising and “unbelievably sexist”.
Halo, which was described as the “lil sis” of Sky Sports by the broadcaster, launched on Thursday with a now-deleted post that read: “We’re about ALL sports and championing female athletes. We're here for the culture, community and connection. We don’t just watch sports - we live it.”
But the youth-focused content - which was littered with pink hearts and referenced “hot girl walks”, matcha and Barbies - was greeted with instant derision. Users also noted that, despite being aimed at women, five of the channel’s first 11 videos featured male sports stars.
Esta historia es de la edición November 17, 2025 de The Guardian.
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