A popular "diet food" at the time, demand waned in subsequent decades as the high-protein, low-fat wonder food fell out of fashion. But 50 years on from its heyday, cottage cheese is making a comeback, and has become an unlikely hit with health conscious generation Z.
Driven by social media influencers sharing inventive recipes for the soft white dairy product, which is made out of milk curds, UK retailers are reporting significant increases in sales, while producers are struggling to keep up with demand.
"It's come from absolutely nowhere," said Robert Graham, the managing director of Graham's The Family Dairy. "Since May of last year, when there was a TikTok craze that went on, cottage cheese sales for us are up 40%."
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