Bruce left Radio 2 last year, saying the BBC had failed to offer him a new contract and that he wanted a new challenge. Aided by his regular PopMaster quiz, he has boosted the audience for his new mid-morning slot on Greatest Hits Radio by 73% in the past year.
Although Radio 2 remains the UK's biggest radio station, with 13.2 million weekly listeners, its audience fell substantially after Bruce's departure. The station, whose figures now appear to be stabilising, is also actively courting a younger demographic in a bid to remain relevant in the knowledge this will drive away some older listeners.
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