Taking fashion to the people

NEW: REDEFINING HOW BRANDS CONNECT WITH BUYERS

- Thami Kwazi

Themba Dlamini is more than just a stylist—he's a pioneer shaping the future of South African fashion. At the helm of South African Fashion Circle (SAFC), he's bringing local fashion to the mainstream in ways never seen before.

"The platform is about creating concepts that bring South African fashion to the consumer," he said.

Whether through fashion shows, exclusive brunches or curated digital experiences, SAFC is redefining how local brands connect with their audience.

With the rise of social media, traditional marketing no longer holds the same power.

"A simple poster on social media won't grab attention, which is where we step in to create immersive experiences," he said.

Road to becoming a fashion powerhouse

Dlamini's journey into fashion wasn't straightforward.

After struggling to decide what to study post-matric, he eventually discovered his calling in fashion.

Despite financial constraints forcing him to drop out of fashion school, his determination never wavered.