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From software sales to tuning forks

The Citizen

|

February 15, 2025

AURA: HOW 'GOD PARTICLE' SPARKS OBSESSION WITH INTERSECTION OF SCIENCE, SPIRITUALITY

- Hein Kaiser

From software sales to tuning forks

The pandemic was the world's great pivot. A defining moment for so many that came with a reassessment of priorities, careers, and even personal beliefs.

Pravitha Naidoo was no different. For her, Covid brought moments of reckoning and enlightenment that changed everything.

This is how Naidoo's gigs in everything, from software sales through to marketing and recruitment, switched gears. Because when the world shut down, so did her career.

"I studied psychology at university, completed my degree, but I never practised," she says. "I was always in people-centred roles, even when I was selling software. But when 2020 hit, everything collapsed. I lost my job, my contracts. Pretty much everything," she says.

With little choice but to rethink everything, she moved back home to Durban.

"I thought about going back to psychology, maybe upgrading my degree," she says. But then she stumbled upon something unexpected, something called energy psychology.

image"It wasn't just about the brain; it was about the entire energy field of a person," she says. It piqued her curiosity.

"I'd always known about chakras, or energy points, on the human body that ancient wisdom spoke about, but suddenly I was looking at them through a scientific lens."

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