Inox to drive southward expansion with nearly half of new screens
The Business Guardian|April 16, 2024
PVR VR Inox, India's leading multiplex operator, is strategically expanding its presence in the South Indian market to bolster operational performance amidst challenges in the cinema business.
Inox to drive southward expansion with nearly half of new screens

With a focus on regions with high consumption and strong returns, the company is increasing its screen count in the South, which currently accounts for 33% of its portfolio. This expansion includes the recent launch of a 14-screen megaplex in Bengaluru and a 9-screen property in Kochi, Kerala, reflecting the company's confidence in the region's movie-going culture and consumption patterns.

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