Behind the scenes at Ever Bilena's Pond Naravit Fan Call

Our four-person Ever Bilena team flew to Thailand to give Pond Naravit's fans an extraordinary experience they could cherish forever.

- By DENICE SY

POND receives a custom oversized Funko model of himself

A fan call is a short, one-on-one video conversation between a fan and a celebrity, moderated by the artist's management. Typically, fans enter a lottery for the chance to chat with their idol. For this "PondCall" collaboration, Pond's supporters only needed to shop his Ever Bilena favorites on our TikTok shop to earn raffle entries. It's also the first time ever that a brand is sponsoring a major fan service event!

Working on this fan call project with a global A-lister like Pond was unlike anything we had ever handled before. At Ever Bilena, we live by one guiding principle: go all in and do it exceptionally well—or not at all. That same mindset shaped every detail of this campaign.

After the overwhelming success of the Pond Naravit x Ever Bilena Daily Dose Roadshow on July 5, 2025—where nearly 3,000 PangPonds and Narawins gathered at SM Mall of Asia—we knew the excitement around him was unmatched. And with this event held online, the reach was broader, and so were the risks if we failed to deliver.

Co-creating moments with fans

Before launching "PondCall", our marketing team sat down with Pond's most active fan club leaders, Luis Cruda, founder of the FiloNarawins, along with House of BL creators Euri Polca, Derrick Ordonez, and BL Bestie Frannie.