Bye, bye heat damage: Expert's guide to protecting your locks

Sleek and luscious, a good straightened hairstyle can be an accessory on its own. But when done improperly or in a rush, straightening can cause some serious damage to your locks.

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In a recent Instagram post, celebrity hairstylist Amit Thakur unpacked the common mistake of straightening damp hair, explaining that it leads to the ‘bubble hair’ effect.

What is the ‘Bubble Hair Effect’?

Amit, who has worked with the likes of businesswoman Nita Ambani and actors Alia Bhatt and Katrina Kaif explained what exactly takes place when heat is applied to wet strands.