Swiggy testing platform that enables D2C brands
Financial Express Mumbai|May 27, 2022
SHOWCASING PRODUCT CATALOGUE
SALMAN SH
Swiggy testing platform that enables D2C brands

FOODTECH AND HYPERLOCAL delivery unicorn Swiggy is working on an e-commerce discovery platform for direct-to-consumer (D2C) brands. The platform will allow brands and manufacturers to display a catalog of products within the Swiggy app, a person aware of the development said. Dubbed 'Minis', the online discovery platform will allow D2C brands to find distribution new via Swiggy's already existing large consumer base.

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