Giving wings to creativity at work
Financial Express Mumbai|July 04, 2022
SAMSUNG'S IDEA INCUBATION INITIATIVE | The company's in-house incubation programme, C-Lab, enables employees to develop their creative ideas into meaningful offerings
SUDHIR CHOWDHARY
Giving wings to creativity at work

WHEN PANKAJ AGARWAL joined Samsung back in 2004, straight after completing his engineering from IIT Kanpur, the only thing he knew about the company was that his family owned a Samsung TV. Over the last 18 years, Agarwal has worked in South Korea,got sponsored by the company to do an MBA, had a stint in the company's marketing team, and got an opportunity to turn an innovative idea into a startup that is helping reduce student dropout rates in government schools in the country.

This last bit was possible due to an initiative Samsung launched in 2012 called C-Lab or Creative Lab, which is an in-house idea incubation programme that enables employees to develop their creative ideas into meaningful offerings.

The beginnings of C-Lab

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