Intentar ORO - Gratis
Work it! Where London's elite really do business
Evening Standard
|May 13, 2024
Forget the Garrick, the real networking is now done in high-end gyms that cost up to £10,000 a year. Will Hosie reveals where the 1% do their deals, and the spot each industry likes best
-
Y OU heard it here first premium gyms are the new members' clubs. Amid all the brouhaha about the Garrick Club, which has now voted to allow women as members, no one ever stopped to think about who the true power players are. And, more crucially, where they really go to network. It's not Hugh Bonneville or Michael Gove and the answer is not 15 Garrick Street. Consider who really pulls the strings in society: the chief executives, billionaires and savvy technocrats; those in the City who took one look at the mini-Budget in 2022, said a simple No, and ended Liz Truss's premiership.
The cultural power players (such as Kate Moss) might still elect Annabel's to launch their wellness ranges, but the moguls are increasingly cutting their deals somewhere less obvious - the treadmill. Though they may, of course, still be rubbing shoulders in the weights area with the A-list glamazons.
They might take a client out to Maison Estelle for a meet-and-greet but the quiet chat happens somewhere much louder: the oontz-oontz-powered training floor. "Lift!" the instructor commands, while electronic dance music blasts through the gym speakers, providing the cover for one investor to whisper to another: "Let's negotiate." Nowhere are the dealmakers more naked, in every sense, than in the sauna, where "the conversation" typically happens. I know this, because I've witnessed it: in Third Space, a gym so plush that the sauna has a rose quartz wall. Much of this gym-networking phenomenon is an inheritance from Covid.

Esta historia es de la edición May 13, 2024 de Evening Standard.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Evening Standard
The London Standard
Enter the Tardis of fun and chaos
Some years ago in a small town near Tours, France, I went with old pals to the only bar open on a Sunday evening.
1 mins
November 27, 2025
The London Standard
HOW LABRINTH ESCAPED HIMSELF
Winning an Emmy for Euphoria and working with Beyoncé has seen the star take America by storm, but he's also faced darkness — and now recorded the best music of his career.
5 mins
November 27, 2025
The London Standard
It's joking aside for George Clooney while Jeremy Corbyn and Jean Campbell get wickedly sinful
Some A-listers aren't on social media to protect their privacy or their mental health.
1 min
November 27, 2025
The London Standard
Model Jourdan Dunn loves a candlelit date at the Dover and checks in for pure luxury at the Peninsula
Home is... West London, always has been and always will be.
2 mins
November 27, 2025
The London Standard
A day in the life Therabody founder Jason Wersland
The inventor kickstarts his day with a beach run, loves red light therapy and believes in meditating his way to success
3 mins
November 27, 2025
The London Standard
At the table Fancy a five-hour queue for a pizza the action?
Only you know whether pizza is worth queuing five hours for, whether it is worth sleepless nights sitting in the torpid blue light of a smartphone screen searching in vain for a reservation that will never materialise. This is how it is with the Marlborough.
3 mins
November 27, 2025
The London Standard
THEATRE'S MOST TALENTED STARS IN THE SPOTLIGHT FOR OUR AWARDS
Cate Blanchett, Tom Hiddleston and Rachel Zegler are shortlisted as the Standard's celebration of the stage returns.
5 mins
November 27, 2025
The London Standard
Question over Odegaard’s return after Eze’s statement derby show
The Arsenal captain faces a fight to get back in the side after summer signing dazzles.
2 mins
November 27, 2025
The London Standard
A London family home for under £500k?
YES, INDEED THESE FIVE POSTCODES OFFER WHOLE HOUSES AND ATTRACTIVE LOCAL AMENITIES
4 mins
November 27, 2025
The London Standard
Angry, intolerant, divided and priced-out: why I fear the Zoomers
To understand the man, you have to know what was happening in the world when he was 20
3 mins
November 27, 2025
Listen
Translate
Change font size

