'If you have something you're passionate about and see a gap in the market, go for it'
Evening Standard|April 04, 2024
Starting a new business in challenging times is not easy, but opportunity exists if you’re brave just ask the UK’s most successful founders. Lucy Tobin reports
Lucy Tobin
'If you have something you're passionate about and see a gap in the market, go for it'

WHEN anyone asks me the best time to start a business," says Charlie Bigham, "I have one answer - and it's been the same answer for my past 27 years as an entrepreneur. The best time to start a business is right now. Otherwise, you'll always find an excuse."

Bigham should know: having launched his eponymous upmarket ready meals business back in 1995 with a Caribbean lamb dish whipped up in his home kitchen, he now sells £150 million worth of meals every year from his Park Royal headquarters.

Today, Bigham is passionate about helping other entrepreneurs and that's why he'll be joining 50 business tycoons and investors in sharing their knowledge at SME XPO, the Evening Standard's upcoming event for ambitious founders and decision-makers.

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