Tatas eye quick turnaround by merging Vistara, Air India
Business Standard|December 01, 2022
The Tata group's decision to operate a single full-service airline after the merger of Vistara with Air India will enable faster turnaround and limit the expenditure on brand building, industry experts said.
ANEESH PHADNIS
Tatas eye quick turnaround by merging Vistara, Air India

On Tuesday, Tata group and Singapore Airlines (SIA) announced the merger that will make Air India the second largest domestic (IndiGo is the largest) and largest international carrier.

The merger will be completed by March 2024. The decision effectively means the phasing out of Brand Vistara. There is, however, no final word yet on the future look and product attributes of the merged airline. It is possible that the Vistara brand might still manifest itself in one way or the other, said a person familiar with the merger process.

The Tata group and SIA did not immediately respond to questions from Business Standard on the matter.

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