Netflix nears deal for NFL games, extending focus on sports events
Business Standard|May 17, 2024
Netflix Inc will air two National Football League games this Christmas Day, in the streaming TV giant's latest push into live events.
LUCAS SHAW RANDALL WILLIAMS
Netflix nears deal for NFL games, extending focus on sports events

The three-season pact will also see Netflix host at least one Christmas game in both 2025 and 2026, the league and the company announced on Wednesday.

"Last year, we decided to take a big bet on live-tapping into massive fandoms across comedy, reality TV, sports and more," Bela Bajaria, Netflix's chief content officer, said in a statement. "There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts." The agreement marks the first time Netflix has licensed the rights to one of the world's premiere sports and the first time it will show live football, the most popular sport in the US. The company will pay about $150 million for the two games this year, according to people familiar with the deal who asked not to be identified because the terms are private. It will be a similar amount ifthe company gets two games next year.

The NFL plans to announce its 202425 schedule on Wednesday.

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