IPL 17 opener breaks viewership record
Business Standard|March 29, 2024
The 17th edition of the Indian Premier League (IPL) opened to blockbuster viewership numbers with 168 million viewers tuning in to watch the season's first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, the tournament's official broadcaster said on Thursday.

Disney Star said the opening day also registered a watch time of 12.76 billion minutes the highest ever for the first day of any season. The watch-time minutes are a compilation of the time spent by each viewer in watching the game.

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