According to ANSR's latest report, GenAI and GCCs are forging a "powerful alliance". Companies are utilising GCCs as a "sandbox environment" to develop PoCs that accelerate their digital journey by leveraging GenAI across relevant domains.
India's GCCs are poised to become a global powerhouse for pioneering GenAI apps due to their unique talent pool, strategic cost management, and growing national AI focus, said Vijoe Mathew, global director of analytics, AB InBev GCC.
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