The beer maker, which has gained share in some key markets, will be a major beneficiary as April to July is an important period contributing 40-45 per cent to its annual beer volumes.
Going ahead, the T20 Cricket World Cup in June and the ongoing IPL will have a positive impact on volumes and should be able to offset the negative impact of elections on sales, experts believe.
While peak-season sales are expected to be strong, the immediate trigger for the market leader is the performance in the March quarter.
The company is expected to increase its volumes in the March quarter by 9 percent year-on-year (Y-o-Y) on the back of market share gains in North India.
Karan Taurani and Rounak Ray of Elara Capital expect gross margins to be stable sequentially due to steady barley and glass prices, whereas operating profit margins could improve 100 basis points quarter-on quarter (Q-o-Q) to 9 per cent.
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