5G battleground: Telcos up the ante
Business Standard|March 18, 2023
The telecom industry is stepping up its 5G play with aggressive network rollout and strategic packages. Post-paid customers, forming a tiny fraction of the total telecom user base in the country, are a preferred target group in the 5G mission.
SUBHAYAN CHAKRABORTY
5G battleground: Telcos up the ante

Although a small base, postpaid subscribers contribute significantly to a telco's overall revenues.

Just three days after Reliance Jio introduced a new set of post-paid family plans called Jio Plus with 'unlimited' 5G data, rival Bharti Airtel has followed the leader. On Friday, Bharti Airtel announced the launch of 'unlimited' data for subscribers availing its 5G plus services, currently live in over 270 cities.

The offer will be available to all postpaid customers and those pre-paid customers with a data plan of Rs 239 and above, Airtel said in a statement.

The move is expected to allow Airtel to align its 5G data offering with Reliance Jio, which is already offering unlimited 5G data as part of its Jio 5G Welcome' offer. This is available only on Jio prepaid or postpaid plans that cost ₹239 or above. A few weeks ago, Jio had launched a '5G Upgrade' data plan for ₹61.

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