Private sector sees challenges ahead

Executives wary on prospects for 2026

- KUAKUL MORNKUM

Consumers shop at a Nonthaburi mall. Mr Pun said Thai President Foods has observed a decline in consumer spending power.

Thai business operators expect 2026 to be another challenging year, urging caution as they navigate a sluggish economy.

"For the second half of 2025, the company has observed a decline in consumer spending power," said Pun Paniangvait, general manager of SET-listed Thai President Foods Plc, the manufacturer of Mama instant noodles.

He said Thailand's economic engines are expected to remain weak in 2026.

"Let's hope no new negative factors happen next year. We cannot place high hopes on the export or tourism sectors," he said.