Phuket arrivals prove to be resilient

Russia the top source market in 2025

- NARUMON KASEMSUK

A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

As of October, the number of tourists flying direct to Phuket tallied 4.16 million, increasing from 4.09 million year-on-year and reaching 97.5% of the total recorded in 2019.

Russia led the top 10 source markets with 832,976 visitors, almost doubling the numbers from India and China in second and third place, which recorded 488,387 and 476,743 arrivals, respectively. Rounding out the top 10 were Australia, the UK, Germany, Malaysia, South Korea, France and Kazakhstan.