![MASTERS OF THE ARTS](https://cdn.magzter.com/1335341944/1690875326/articles/O2uy3V7f_1690886568483/MASTERS-OF-THE-ARTS.jpg)
You see them whenever you pick up a glossy magazine, watch advertisements featuring celebrities from the worlds of showbusiness, fashion and sport—beautiful people for whom elegance is an attitude and time is precious, and who are unlikely to crack under pressure. Flip through to the social pages and you might even spot the very same faces, this time standing onstage with arm crooked at the elbow and watch glitteringly displayed upon an upturned wrist.
Such endorsements such aren’t new. Indeed, the power of star association has been central to the business of selling watches for at least 100 years—and it’s evidently as potent now as it ever was. Yet for one brand in particular, it’s never been solely about celebrity and nor, for that matter, pretty faces.
Rolex’s founder Hans Wilsdorf may not have possessed much in the way of watchmaking skills, but he did know how to sell his products to exactly the right people. Determined from the outset to make timepieces of the highest quality, he was also quick to appreciate the sales impetus that might be gained from their association with world-beating achievements in the realms of sport and exploration. Thus, in the late 1920s Rolex partnered with the first British cross-Channel woman swimmer Mercedes Gleitze, in the 1930s with the world land-speed record-holder Malcolm Campbell and, in the early 1950s, with the British Everest expedition and its successful first ascent of Earth’s highest mountain.
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Esta historia es de la edición August 2023 de Prestige Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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![WATCHES AND WONDERS 2024: THE BEST AND THE BRIGHTEST](https://reseuro.magzter.com/100x125/articles/761/1726482/UrY-XWt511718115390747/WATCHES-AND-WONDERS-2024-THE-BEST-AND-THE-BRIGHTEST.jpg)
WATCHES AND WONDERS 2024: THE BEST AND THE BRIGHTEST
The world's largest watch fair just keeps getting bigger and better. Taking place in Geneva in April, Watches and Wonders saw the world's top brands showcasing their upcoming novelties. From designs as whimsical as they are complex, to refined creations pared down to perfection, and contemporary takes on high complications, there are plenty of options for watch lovers of every persuasion. Here are our highlights.
![SECOND WIND](https://reseuro.magzter.com/100x125/articles/761/1726482/KLKs8GNj11718115042766/SECOND-WIND.jpg)
SECOND WIND
If you were wondering what had happened to McLaren's top-of-the-line supercar, it's back. But after a facelift and some major engineering that's brought an extra sting to its tail, this time it's called the 750S. PRESTIGE drives it.
![A Vintage to Love](https://reseuro.magzter.com/100x125/articles/761/1726482/ROZ4pcNkr1718114853529/A-VINTAGE-TO-LOVE.jpg)
A Vintage to Love
After tasting nearly 1,100 barrel samples of 2023 vintage, the verdict is that it compares favourably to some of the region's great years, but with even more precise winemaking.
![SADDLE UP](https://reseuro.magzter.com/100x125/articles/761/1726482/bgbNhwERy1718114606932/SADDLE-UP.jpg)
SADDLE UP
Saut Hermès 2024 puts the French house's fine craftsmanship and savoir faire in its toughest arena yet-the competition ring.
![TAPESTRY OF LIVES](https://reseuro.magzter.com/100x125/articles/761/1726482/O5UXHmvhe1718114333799/TAPESTRY-OF-LIVES.jpg)
TAPESTRY OF LIVES
A social entrepreneur and Rolex Awards for Enterprise 2023 Laureate, DENICA RIADINI-FLesch is bettering the lives of Indonesian rural craftswomen in the garment industry while improving the health of the planet.
![LIKE A BOSS](https://reseuro.magzter.com/100x125/articles/761/1726482/NzvfcZC201718114153185/LIKE-A-BOSS.jpg)
LIKE A BOSS
We head over to sunny Bali, to indulge in luxury living the Boss way.
![GUARDING A GRAND HERITAGE](https://reseuro.magzter.com/100x125/articles/761/1726482/wpI9QhALx1718113868148/GUARDING-A-GRAND-HERITAGE.jpg)
GUARDING A GRAND HERITAGE
In an exclusive interview with PRESTIGE, fourthgeneration Patek Philippe chief Thierry Stern discusses meaningful innovations, business continuity, and what surfing's got to do with it.
![FROM NIGHTLIFE TO NAPTIME](https://reseuro.magzter.com/100x125/articles/761/1726482/v7T-I7jZl1718113647495/FROM-NIGHTLIFE-TO-NAPTIME.jpg)
FROM NIGHTLIFE TO NAPTIME
Roen Cian lives life as a series of projects. Whether it's inhabiting the role of entrepreneur, father, or connoisseur, he gives himself fully to everything he does.
![DIVE TIME](https://reseuro.magzter.com/100x125/articles/761/1726482/4Ej0TobYK1718113504777/DIVE-TIME.jpg)
DIVE TIME
The new high-tech ceramic models in Rado's iconic Captain Cook family are now equipped with a skeletonised calibre, endowing them with a sporty, contemporary sophistication.
![ALL NATURAL](https://reseuro.magzter.com/100x125/articles/761/1726482/TbeC2nevQ1718113284020/ALL-NATURAL.jpg)
ALL NATURAL
Luxury skincare brands are embracing farm-to-face beauty, cultivating their own ingredients for increased control, quality, and sustainability.