Many of today's buyers, especially in Asia, prefer to understand the DNA of a jewellery maison before investing in a piece. They want to uncover the history and see the inspiration behind the brand. Even entry-level pieces without diamonds are part of the history of the maison.
For example, the Alhambra was created in 1968 and has a very interesting story to it. [Ed's note: Jacques Arpels, a nephew of the founders of Van Cleef & Arpels, would often pick four-leaf clovers in his backyard and give them to his employees as good luck charms.] We also have pieces inspired by ballet, as dance is something close to the maison's heart. When someone buys them, they buy it for the mystery or the aura of the maison.
Esta historia es de la edición February 2024 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2024 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
BACK TO BOLD
Say goodbye to low-key and hello to decadence with over-the-top makeup trends. Here's why maximalist beauty is taking over.
THE CORTISOL CONNECTION
Is it possible to undo the ravages of stress while living in a fast-paced world? We dive into how our levels of cortisol - our body's primary stress hormone - can be regulated, and ways to manage its effects.
Air-dry or blow-dry - which is worse for your mane?
Haircare experts share their advice.
Book Club
More than just a vision-enhancing tool, prescription glasses are shaping up to be quite the fashion statement.
How can I use Artificial Intelligence (Al) more effectively at work?
Govtech engagement manager Nicole Lim answers.
BEHIND CLOSED DOORS
Swing by these intimate, hidden bars featuring unique concepts and inventive cocktails.
THE ORANGE PEEL THEORY
Would you break up with your partner over peeled fruit? This latest social media trend might just be the unlikely dealbreaker.
The rise of tradwives
Is this just another fancy name for a stay-at-home mum?
HOW MUCH IS FAMILY PLANNING ACTUALLY COSTING YOU?
It's always prudent to be financially sound and savvy - especially if you're planning to start a family. Find out how you and your partner can map out a financial plan that is realistic, based on advice from parents and experts.
IN THE THICK OF ACTION
Doctor by day, champion for change by night: Dr June Goh-Rin is a whirlwind of energy. This multi-hyphenate doctor, advocate and former president of the Singapore Council of Women's Organisations (SCWO) tackles every challenge whether at work or advocating for women's issues - head-on.
