According to the latest Mintel research on grocery shopping trends, more than five in 10 Indians1 prefer to buy fresh/perishable products from a store rather than online. A common theme here is that consumers want to view and select these products in person before purchasing them.
At the same time, 79% of consumers agree that online grocery shopping is more convenient than in-store shopping. They have been confined to their homes during lockdowns and are wary of visiting physical stores. Fitting ecommerce into consumers’ lives in a way that adds value presents opportunities for a complementary and hybrid grocery shopping experience.
NON-PERISHABLES AND BULK ITEMS DOMINATE ONLINE SHOPPING CARTS Non-perishable food categories (e.g., staples) are better positioned to succeed online. The disparity in nonperishable compared to frozen foods indicates consumer concerns about freshness and quality throughout the shipping process.
Retailers with brick-and-mortar and online operations can leverage ecommerce as a complementary tool. The latter can focus on non-perishables while using the former when shopping for the products people want to see, touch and choose themselves.
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