The Value Brand ABROS Balancing tradition with innovation

Training the next gen is an essential aspect of succession planning: Anil Sharma, Managing Director, Abros Sports International Pvt. Ltd., says future heads must be clever at balancing tradition with innovation.

- AMIT CHOPRA

Abros Sports International Pvt. Ltd. is a prominent footwear brand in India, renowned for providing high-quality sports and casual shoes at competitive prices. Recently, the company introduced a new line of shoes called ABS Hyperfuse. This innovative range of shoes not only expands the brand’s product offerings but also features ABS Hyperfuse’s cutting-edge extrabounce technology, making it stand out for its lightweight, stylish, and durable properties.

Narmada Polymers, the parent company of the brand, has been at the forefront of innovation since its establishment in the early 1990s. With over 30 plus years of experience in the industry, the company has gained a wealth of knowledge and expertise in the field of shoe manufacturing. From its modest beginnings to becoming a notable value brand, the Group has achieved several significant milestones along the way. This extensive experience and success speak of the company’s ability to understand the intricacies of shoe production and deliver quality products to its customers.

Stepping Up to the Challenge:

Abros Sports has complete ownership of its supply chain, encompassing the production of soles from raw compounds and the creation of uppers from threads. All of these processes are carried out in-house across various manufacturing units. As a result, the brand can deliver exceptional quality products to its customers.