Hello Christine, what a pleasure it is to interview you again. To start with, how would you describe H24 Herbes Vives?
To keep it brief and to the point, I would choose these three words: powerful, fresh and lively.
The word contemporary — used in the press release — is often used in fashion or food. What does it mean through the lens of a fragrance? What makes a fragrance contemporary?
You might consider the term overused, but I think it perfectly expresses the modernity of perfumery. In terms of imagination, a contemporary fragrance reflects today’s cultural, artistic and social influences and the spirit of the times. Its composition is also characterised by innovative compositions and unique ingredients. The fragrance industry constantly evolves to meet changing consumer preferences and explore new creative ideas.
In our interview about H24, you mentioned that it was “like when you see a man walking on an Hermès runway show — the materials are so soft that you’d want to touch and caress them.” What would the imagery be for the H24 Herbes Vives man?
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