DO YOU KNOW WHERE your sweater came from? If it's one of Loro Piana's cloud-soft merino-wool knits and you wave your iPhone over the label, a digital certificate will pop up on your screen that gives detailed information about the bucolic Australian or New Zealand sheep station where the ultrafine fibers were shorn and the factories in Italy's Piedmont industrial region where they were washed, scoured, carded, drawn, spun, woven, and dyed. You'll also learn that Loro Piana's proprietary merino wool, called the Gift of Kings, is the finest in the world-at 12 microns, it's less than one fifth the diameter of a human hair-and comes from just a handful of breeders who focus on pasture management and grazing practices that preserve biodiversity. While that may sound like a futuristic experience straight out of Minority Report, it relies on advanced technology you likely already use in your daily life: The data is encoded in a blockchain and shared with your mobile device via a QR code.
Esta historia es de la edición April 2023 de Harper's BAZAAR - US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 2023 de Harper's BAZAAR - US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
A League of Their Own
Emma Corrin, breakout star of The Crown, is Marvel’s newest supervillain. But they are so much more than Deadpool’s latest adversary. They are utterly, completely themselves.
Musicians RHIANNON GIDDENS and BRITTNEY SPENCER on COUNTRY music's BLACK HISTORY and why the genre is at a TURNING POINT
Country music's popularity is at an all-time high in America, with the genre boasting a more diverse audience base than ever before.
BEAUTY
THE BEACH, BOTTLED
TRIBUTE
FAITH RINGGOLD'S ART of LIBERATION
I Love MESS!
In praise of DESIGN that more HONESTLY REFLECTS our COMPLICATED, CHAOTIC, VERY REAL LIVES
My FATHER the SUPERHERO
DASHA NAVALNAYA, the daughter of the late POLITICAL ACTIVIST ALEXEY NAVALNY, on how he dedicated his LIFE to ENDING INJUSTICE in his native RUSSIA—and still always made TIME for HER
BREAKING New GROUND
A DANCE forged at the dawn of HIP-HOP will make its debut this summer at the 2024 OLYMPICS in PARIS. As TEAM USA dancers SUNNY CHOI and VICTOR MONTALVO prepare to take the Games by storm, BREAKING'S PIONEERS recall who and what brought them to this MOMENT.
Main SQUEEZE
CINCHED WAISTS are all over the runways, but the silhouette is less about cutting an HOURGLASS FIGURE (and appealing to the male gaze) than FEELING a sense of POWER and CONTROL
The DYSON Dynasty
How a British VACUUM CLEANER company has almost single-handedly TRANSFORMED the way we DRY our HAIR and become one of the BIGGEST, HOTTEST LUXURY BRANDS in beauty
WONDER Years
For four decades, MARC JACOBS has made fashion that is PERSONAL, URGENT, and ERA-DEFINING. \"Once I knew what I LOVED,\" he says, \"I just COULDN'T GET ENOUGH of IT.\"